The Yankees have seen plenty of empty seats in their ‘premium’ sections in recent years and perhaps COO Lonn Trost would rather have them vacant than host fans who purchased discounted tickets.
Lonn Trost has a message for certain Yankees fans: Some people just donâ€™t belong!
In trying to defend the teamâ€™s new home ticket policy â€” which is the Yankeesâ€™ latest salvo in its war with StubHub â€” the Bombers COO ended up sounding like an out-of-touch elitist on Thursday.
â€œThe problem below market at a certain point is that if you buy a ticket in a very premium location and pay a substantial amount of money,â€ Trost said on WFAN Thursday morning. â€œItâ€™s not that we donâ€™t want that fan to sell it, but that fan is sitting there having paid a substantial amount of money for a ticket and (another) fan picks it up for a buck-and-a-half and sits there, and itâ€™s frustrating to the purchaser of the full amount.
â€œAnd quite frankly,â€ he added, â€œthe fan may be someone who has never sat in a premium location. So thatâ€™s a frustration to our existing fan base.â€
Trost dropped a nuclear bomb in the Bombers/Ticketmaster battle royal with StubHub while â€” judging from the outrage on social media â€” insulting a good portion of the teamâ€™s ticket buying public.
Trost goes on WFAN’s ‘Boomer and Carton’ to explain his position.
The flub even inspired a fake Lonn Trost Twitter account (@LonnTrost), launched Thursday evening, which included the bio: â€œI have experience sitting in premium locations. Yankees Chief Operating Officerâ€
One post on the account read: â€œOther baseball organizations in New York City do not have premium products. #Yankees #Ticketing #SladeHeathcottâ€
A Yankee spokesman said Trost meant no offense by the comment.
On Wednesday, the Yankees announced that they will no longer accept print-at-home tickets for games in the Bronx. The reasoning, according to the Yankees: The ban on printouts will protect fans from buying bogus tickets.
Ticketmaster is the teamâ€™s official ticket resale partner, and the company sets a price floor that ensures tickets the partnership sells will be more expensive than those offered by StubHub, where tickets can be sold for virtually any price. The decision to ban print-at-home tickets severely limits StubHub clientsâ€™ options.
Plenty of good seats still available!
â€œIf they donâ€™t like to use the Yankees Ticket Exchange, they can go to StubHub,â€ Trost said on the â€œBoomer and Cartonâ€ show. â€œWe know that StubHub can transfer tickets on mobile. If they choose not to, thatâ€™s not our business.
â€œThe only way we can transfer tickets is if the Yankees and Ticketmaster provide us with an API (application programming interface) feed that would allow us to do that,â€ Trost continued. â€œItâ€™s protected, and they have not granted us access, nor have they granted anyone access. If they wanted to grant us access, this is a different conversation.â€
There are also other reasons why the team, which has been locked into a legal battle with StubHub for years over the resale of tickets, is banning print-at-home ducats: tickets on the site are usually cheaper than face-value tickets purchased directly from the Yankees, undercutting one of the teamâ€™s revenue streams.
The move forces StubHub clients to pick up official tickets at the companyâ€™s ticket office outside Yankee Stadium or use their cell phones to gain entry to the ballgame.
In January, New York Attorney General Eric Schneiderman released a report about the secondary ticket market, and according to Bloomberg, Schneiderman was looking into antitrust violations in relation to the ticket floors.Â
With Mike Matvey
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